Ah, The New iMac. Creative Goodness.

It's sad but true. I get excited about new Apple products these days. Although I will not own an iPhone until the price is right, the new iMacs look very promising. The new upgrades allow them to be real options for the professional office environment.

Many businesses that I consult with are looking to move into online video, blogging and podcasting. Traditionally these have been time consuming and complex to create and maintain on a regular schedule. The new iMac combined with a completely re-written iMovie and updates to Garage Band is simplifying these things.

Leveraging these capabilities you can work to increase site conversions and sales by adding video information on products and weekly podcasts containing product reviews. This is something that can be accomplished in an hour each week on a Mac. This is, unfortunately, not exactly the case on Windows machines.

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