Retail Business Online - Rule #2

Remove Barriers to Purchase

Make it quick and easy for people to purchase your product. Don't make them fill out more information than is absolutely necessary to process the order. Don't force them to opt-in to your newsletter. Don't make them provide shipping details for software download. Most online credit card processing companies can determine the type of credit card (i.e. Visa, Mastercard) from the number. Don't force your customer to select a credit card type. It an unnecessary step. If you sell software online, take a tip from these guys.