Somewhere in the South PacificVox2008-10-10T02:25:25ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atomtag:vox.com,2006:6p00c2251d20f5604a/"It's better to be a pirate than join the navy" - Steve JobsIntroducing Sam's Interactive Readertag:vox.com,2008-10-10:asset-6a00c2251d20f5604a00fa96a186c400032008-10-10T02:25:24Z2008-10-10T02:25:25ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
It’s been five months since Storybook Anytime launched the first version of its online children’s library. It is amazing the amount of feedback and suggestions that was received from users. That feedback did not fall on deaf ears. Storybook Anyt...
Storybook Anytime is a web-based library of children's stories designed specifically for children ages 3-9. The company is on a mission to improve the education and literacy of young children through entertaining and diverse interactive media. Li...
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Goodbye Atlanta. Hello San Francisco.tag:vox.com,2007-10-28:asset-6a00c2251d20f5604a00e398b7a5c700052007-10-28T18:25:26Z2008-02-03T17:05:33ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
Some of you may have heard by now that our family’s life is about to change dramatically. Over the last few months I have been able to consolidate our business life to focus solely on the launch of my wifes new company, Storybook Anytime and my n...
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PHP vs ROR - 2 Years Latertag:vox.com,2007-09-23:asset-6a00c2251d20f5604a00e398ab843800022007-09-23T15:45:32Z2007-12-20T20:28:19ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
I have never been convinced that there were compelling reasons to use any specific language over another. Specifically Ruby on Rails over PHP. RoR provides many great advantages relative to data-basing and prototyping that make it attractive to t...
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Retail Business Online - Rule #5tag:vox.com,2007-08-11:asset-6a00c2251d20f5604a00e3989cba4e00022007-08-11T18:42:08Z2007-08-11T18:42:08ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
Profit from your product(s)- Ship for free! Seth Godin, marketing guru, suggests in a recent blog post that online, the economics are clear: repeat business is what matters. Amazon has set the tone with free shipping while most online busi...
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Ah, The New iMac. Creative Goodness.tag:vox.com,2007-08-08:asset-6a00c2251d20f5604a00e3989bc6b400052007-08-08T12:36:41Z2007-08-08T12:36:41ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
It's sad but true. I get excited about new Apple products these days. Although I will not own an iPhone until the price is right, the new iMacs look very promising. The new upgrades allow them to be real options for the professional office envi...
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Retail Business Online - Rule #4tag:vox.com,2007-08-08:asset-6a00c2251d20f5604a00e3989bb83500042007-08-08T12:13:32Z2007-08-08T12:21:02ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
Make prices readily available and easy to find Many people are using the web for price comparison and research. This means that, unless you have a single unique product, your customers are going to judge you as much on price as anything else at yo...
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Retail Business Online - Rule #3tag:vox.com,2007-07-10:asset-6a00c2251d20f5604a00d41446218b685e2007-07-10T02:45:03Z2007-07-10T02:49:55ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
Simple Things Sell Better An article in “Practical Web Design” magazine from December of 2006 talks about the “Appropriateness of the product to the medium”. A graphic from that article has been recreated and placed here for reference. In gen...
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Retail Business Online - Rule #2tag:vox.com,2007-07-07:asset-6a00c2251d20f5604a00d4144bcab13c7f2007-07-07T15:11:23Z2007-07-07T15:12:05ZMike Johnstonhttp://mikejohnston.vox.com/?_c=feed-atom
Remove Barriers to Purchase Make it quick and easy for people to purchase your product. Don't make them fill out more information than is absolutely necessary to process the order. Don't force them to opt-in to your newsletter. Don't make them pr...