Somewhere in the South Pacific

Introducing Sam's Interactive Reader

nobody@vox.com(Mike Johnston) — Thu, 09 Oct 2008 19:25:24 -0700

It’s been five months since Storybook Anytime launched the first version of its online children’s library. It is amazing the amount of feedback and suggestions that was received from users. That feedback did not fall on deaf ears. Storybook Anyt...

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Storybook Anytime Beta Launch

nobody@vox.com(Mike Johnston) — Sat, 26 Apr 2008 21:11:28 -0700

Storybook Anytime is a web-based library of children's stories designed specifically for children ages 3-9. The company is on a mission to improve the education and literacy of young children through entertaining and diverse interactive media. Li...

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Goodbye Atlanta. Hello San Francisco.

nobody@vox.com(Mike Johnston) — Sun, 28 Oct 2007 11:25:26 -0700

Some of you may have heard by now that our family’s life is about to change dramatically. Over the last few months I have been able to consolidate our business life to focus solely on the launch of my wifes new company, Storybook Anytime and my n...

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PHP vs ROR - 2 Years Later

nobody@vox.com(Mike Johnston) — Sun, 23 Sep 2007 08:45:32 -0700

I have never been convinced that there were compelling reasons to use any specific language over another. Specifically Ruby on Rails over PHP. RoR provides many great advantages relative to data-basing and prototyping that make it attractive to t...

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Theo Jansen : artist | engineer | genius

nobody@vox.com(Mike Johnston) — Tue, 11 Sep 2007 05:13:29 -0700

Via: http://swissmiss.typepad.com/weblog/2007/09/theo-jansen-art.html Via: http://www.andyrutledge.com/

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Retail Business Online - Rule #5

nobody@vox.com(Mike Johnston) — Sat, 11 Aug 2007 11:42:08 -0700

Profit from your product(s)- Ship for free! Seth Godin, marketing guru, suggests in a recent blog post that online, the economics are clear: repeat business is what matters. Amazon has set the tone with free shipping while most online busi...

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Ah, The New iMac. Creative Goodness.

nobody@vox.com(Mike Johnston) — Wed, 08 Aug 2007 05:36:41 -0700

It's sad but true. I get excited about new Apple products these days. Although I will not own an iPhone until the price is right, the new iMacs look very promising. The new upgrades allow them to be real options for the professional office envi...

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Retail Business Online - Rule #4

nobody@vox.com(Mike Johnston) — Wed, 08 Aug 2007 05:13:32 -0700

Make prices readily available and easy to find Many people are using the web for price comparison and research. This means that, unless you have a single unique product, your customers are going to judge you as much on price as anything else at yo...

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Retail Business Online - Rule #3

nobody@vox.com(Mike Johnston) — Mon, 09 Jul 2007 19:45:03 -0700

Simple Things Sell Better An article in “Practical Web Design” magazine from December of 2006 talks about the “Appropriateness of the product to the medium”. A graphic from that article has been recreated and placed here for reference. In gen...

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Retail Business Online - Rule #2

nobody@vox.com(Mike Johnston) — Sat, 07 Jul 2007 08:11:23 -0700

Remove Barriers to Purchase Make it quick and easy for people to purchase your product. Don't make them fill out more information than is absolutely necessary to process the order. Don't force them to opt-in to your newsletter. Don't make them pr...

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